
OPK Solutions
- Feb 18, 2019
- 4 min
Why Your Music Brand Identity Matters
A well-developed music brand identity is probably the most overlooked marketing strategy when starting a new band or music career. Many musicians fail to see the value and importance of branding and simply ignore the process altogether. Unfortunately, without brand identity there really is no clear or definitive characteristic that separates you from any other average band playing your genre of music. Important enough to mention, consistent effective identity branding can lea
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