Updated: Jul 21
If you’re a musician promoting music, there’s a good chance you’ve tried your hand at email marketing. If not, it's time to start. It’s a great way to connect with fans and keep them up-to-date on your latest projects. Email marketing has a surprising $36.00 for every $1.00 spent ROI.
But if you’re not seeing the results you want from your email marketing campaigns, don’t despair. There are a few things you can do to turn things around. In this blog post, we’ll share six tips for successful email marketing campaigns for musicians.
From crafting catchy subject lines to segmenting your list, these tips will help you engage your fans and grow your audience. Read on to get valuable tips and insight to improve your email marketing.
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Email marketing benefits
Email marketing is a powerful marketing tool for musicians. It allows you to promote to an audience of fans who have agreed to opt-in and receive email from you. This allows you to create and build a more personalized relationship with your fanbase.
Once that list becomes bigger, your reach with your promoting music is far and wide, and it can be a great way to promote your upcoming shows, interviews, special events and your new music release.
The return on investment is well worth the effort. Email marketing can produce as much an average ROI of 3,800%.
1. Keep your email marketing lists clean
Email marketing can be a great way to connect with your fans and promote your music, but it only works if you have a clean email list.
A clean email list is one that is up-to-date and accurate, with no dead or inactive addresses. Here are some tips for creating and maintaining a clean email list:
Use an email verification service
An email verification service will help you identify invalid or inactive addresses on your list. This can be a valuable tool for keeping your list clean. Most platforms have this feature built into their system. Familiarize yourself with this tool and make it part of a routine house cleaning.
Remove bounced emails
If you notice that certain emails are bouncing back when you try to send them, remove those addresses from your list. Bounced emails indicate that the address is no longer valid.
Delete duplicate addresses
Duplicate addresses can clutter up your list and make it harder to manage. Use an email management system that can identify duplicates and remove them from your list.
By following these tips, you can help ensure that your email marketing campaigns are successful and that your fans always have the most up-to-date information about your music.
2. Personalize to increase open rate
Recipients are more likely to engage with email marketing that feels personal and relevant to them. Take the time to segment your list and send targeted messages to different groups of people based on their interests with your sight.
One of the most important aspects of email marketing is ensuring that your messages are actually being read by your subscribers. Some fans buy music only, while some fans prefer music and a t-shirt. Knowing what your fans like and tailoring your emails to match their interest will increase the chances of them opening the email.
Another important element of successful open rates are creating strong subject lines that get people to open your emails. Focus on creating a strong subject line that uses powerful language, emojis, and positive humor that will entice people to click.
Also, make sure it's clear what the email contains and avoid using generic phrases and titles over 60 characters in total.
3. Improve your conversion rate
To improve your conversion rate, you can do the following:
Segment your email lists
Personalize your subject lines and content to appeal to your different segments. Finally, time to send your emails and the best call-to-action for each segment. By following these tips, you'll be able to improve your conversion rate and increase your ROI from email marketing.
Use attractive visuals
People are visual creatures, so make sure your emails include attractive visuals like photos, videos, or infographics. This will help grab attention and keep people engaged with your content.
Keep your emails short and to the point
No one wants to read a long message from someone they're not familiar with, so make sure you get right to the point and include any relevant information up front.
Use A/B testing to find the best results
Using A/B testing allows you to pick the winning email that performs the best. Testing elements like subject headings, content and message, as well as the call-to-action are just a few things that usually undergo A/B testing.
4. Have strong calls-to-action
Your email should have a clear purpose, and you should include a call to action that tells recipients what you want them to do. Whether you're promoting a new album or inviting people to your next show, make sure your CTA is clear and concise.
If you're looking to run a successful email marketing campaign for your music, one of the most important things you can do is to have clear calls-to-action.
What do you want your recipients to do after they read your email? Purchase your new album? Subscribe to your mailing list? Share your latest single with their friends?
Be sure to include a clear and concise call-to-action in every email you send out, or else you risk losing potential fans or conversions related to your campaign goals.
Make it easy for them to take the next step, whether it's clicking through to buy your album or sharing your music with their friends.
Including a strong call-to-action will help increase the overall success of your email marketing campaign, so make sure not to overlook this important element!
5. Implement automations into your email marketing strategy
As a musician, you are always looking for new ways for promoting music and growing your fan base. Email marketing is a great way to reach out to your fans and keep them updated on new releases, tour dates, and other news.
According to omnisend, when it comes to email marketing automations:
35% of consumers who click on an automated email go on to purchase compared to 6.7% of campaign email clickers.
Automated messages generated 29.1% of all email marketing orders but accounted for only 1.75% of email sends.
Automated messages generate four times the number of orders-per-click than promotional campaigns.
6. Learn to design clean effective emails
As a musician, you likely have a lot of fans who want to stay up-to-date on your latest releases and shows. Email marketing can be an effective way to stay in touch with your followers and keep them informed about what’s going on in your world.
However, designing clean and effective emails can be challenging. It’s important to strike the right balance between too much information and not enough. You don’t want to overwhelm your subscribers or bore them with irrelevant details.
Here are some tips for designing clean and effective emails for your musical email marketing campaigns:
Keep it simple. Use a clean design with plenty of white space. Include only the most important information in your email.
Be clear and concise. Write clear subject lines that accurately reflect the content of your email. Be sure to proofread your emails before sending them out.
Use images sparingly. Too many images can make an email look cluttered and can be distracting to readers. Use images judiciously to add visual interest without overwhelming the reader.
7. Test and analyze your results
Email marketing can be a great way to connect with your fans and promote your music. But it's important to make sure you're doing it right.
Some important key performance indicators (KPIs) to measure include:
Open rate - measuring how many people open or do not open your emails can ive you direct insight to the effectiveness of your subject line title. Use A/B testing to master creating the perfect one line openers.
Click-through rate - measuring this email KPI can help us determine if the content and message of the email is effectively getting readers to take an action. The content could include the titles in the email, the message and offers in the email, as well as the effectiveness of the call to action.
Unsubscribe rate - keep a watchful eye on your unsubscribe rate. Sudden increases in unsubscribes can mean your email marketing messages are of little value or use to the reader.
Conversion rate - the KPI tells us if what we are doing actually produces a desired result for the email marketing campaign.
Email marketing is an ongoing process. You'll need to keep track of your KPIs and make adjustments to your strategy as you go along. The most successful email marketing campaigns are the ones that are constantly testing and improving.
8. Be consistent with your email marketing efforts
When it comes to email marketing for musicians, consistency is key. Your fans want to hear from you on a regular basis, and if they don’t, they’re likely to unsubscribe from your list or become an inactive subscriber.
To keep your fans engaged, make sure you’re sending out emails on a schedule that is consistent, but not overwhelming. Once a week is a good frequency to start with.
You can always increase or decrease the frequency depending on how your fans are responding.
As an music artist, your email marketing list is one of your most valuable assets. It's a direct line of communication with your fans, and if used correctly, can be a powerful tool to grow your career and your bottom line.
Whether you're starting from scratch or already have a decent list going, these tips will help you increase your list size and improve your open-rate, click-through rate, and conversion rate.
Need help with building an awesome email marketing campaign? Let's talk!