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Music Brand - The 5 Steps to Building Your Own


Person with tattoos playing a banjo.
A unique music brand will set you apart from the competition.

A successful music brand can set you apart from the competition. With over 8 million artist on Spotify, creating your own look, sound and style will be something you'll want to invest some of your time in. Read on to walk through the 5 steps to building your own music brand.


What is a music brand?

A music brand is a unique identity you create around your music that defines who you are. It is created by combining elements such as your name, your music genre, your look, your logo, and your message to your potential audience. Your music brand should be immediately recognizable, memorable and should convey what makes you different from other artists in your genre.