Updated: Feb 21
You've been working hard on your new album for months, and now it's finally time for that new music release to go worldwide. But are you really prepared?
Planning, releasing and marketing your music can be a full-time job in itself, and if you're not careful, you could end up spending more time and money than you ever expected.
In this article, we'll give you some tips on how to prepare yourself to release your music effectively, so that you can get the most out of your investment.
What to Do Before Your New Music Release
Before you publish your new music release, it's important to make sure that you have everything in order.
Here are a 5 few things you should do before releasing your music:
Create a timeline. Making a timeline to keep a tight schedule will help you stay focused on your goals and on budget as you roll out your new music.
Choose a release date. Make sure that the date you choose makes sense and most importantly, doesn't get drowned out by major holidays or big events centered around your music genre.
Make sure your music assets are ready. Take the time to invest in a music audit and branding strategy to make sure everything measures up to professionalism.
Set up a distribution method. Before you can publish your music, you will need to upload your music to a music distribution platform that can push it to streaming services.
Create a music marketing strategy. Once your music is released, make sure you let people know about it. Create a realistic music marketing strategy using social media, word of mouth, and any other channels you can think of to get the word out there.
Create a Timeline
Are you prepared for your new music release? One of the most important things you can do is create a timeline. This will help ensure that everything is ready when you need it and that nothing gets forgotten.
Here's a look at some of the things you should include in your timeline:
4 - 6 weeks before release: start promoting your upcoming release on social media, email list, etc. Prepare your press releases, blog posts and other mediums for release day.
2 weeks before release: finalize all artworks, track listing, and other details. Make sure to pitch your song.
1 week before release: send out review copies to press and bloggers.
Release day: make sure your music is available on all major platforms, post final content on social media and email list, etc.
1 week after release: follow up with press and bloggers, continue promoting your release.
By following this timeline, you'll be much better prepared for your new music release. Make sure to stay organized and promote your release effectively and you'll be sure to find success.
Choose Your Release Date
When you've finally completed your music and are ready to share it with the world, it's time to chose a release date. This can be a tricky task, as there are a lot of factors to consider.
But here are a few things to keep in mind when selecting a date for your new music release.
Timing is everything - If you want your music to have the biggest impact, you need to choose a date that's strategic. Consider the time of year, holidays, and any other events that could potentially impact how well your music does.
Promotions and marketing - Another important factor to consider is how much promotion and marketing you can do leading up to the release date. If you have a limited budget, you might want to select a date that's further out so you have more time to spread the word or build up your marketing budget.
Competition - It's also important to be aware of any major new music releases that might be competing with yours. If there's another big artist dropping an album on the same day as you, it could make it difficult for your music to get noticed.
Make Sure Your Music Assets Are Ready
When it comes to your new music release, one of the most important things you can do is make sure all your music assets are fine-tuned for optimal performance with the algorithms.
A music audit is the perfect technical tool to analyze your site and the performance.
Another important preparation to consider is rebranding your music assets. Making sure your social skins match, your marketing message is consistent, and your brand image stands out in a crowd ensures your fans and potential fans will understand your intentions and your message resonates with the audience.
Also, get your professional music press kit in order with your new music release. Update your artist or band bio, add recent reviews and interviews, update links, add new artwork and photos and make sure contact information is current.
Set Up a Distribution Method
Setting up distribution for your new music release can be a daunting task, but it's important to make sure your music is available in as many places as possible. Here are a few tips to get you started:
Choose the right aggregator: There are a lot of options out there, so do your research to find the one that best fits your needs. Streaming services like Spotify have preferred distributors and can make publishing your new music release and distributing seamless.
Set up your metadata: Make sure all your information is accurate and complete, as this will help ensure your music is properly categorized and searchable. It also ensures your music ends up on the correct streaming profiles like Spotify Artist. If you monetize, metadata will be extremely important in terms of applying copyrights and claiming royalties.
Get your artwork ready: Have high-quality artwork ready to go for your release; this will help it stand out from the crowd.
Market Your New Music Release
Publishing your new music release is only half the battle - you also need to make sure people actually hear it!
In today's world of streaming and social media, there are more ways than ever to market your new release and connect with potential fans.
Here are a few tips to get started:
Create a social media strategy leading up to the release date. Use hashtags, post teaser videos, and do anything else you can think of to generate interest.
Submit your music to streaming services and online radio stations. Make sure your profile and media press kit is up-to-date and includes all the relevant information about your new music release.
Reach out to bloggers and other music publications to see if they're interested in premiering your song or doing a review for you.
With a little effort, you can make sure your next release gets the attention it deserves!
Need help with delivering a successful new music release? Let's talk!