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Music Press Kits: 7 Design Elements for Maximum Promotion

Updated: May 1

Are you a musician looking to make a big splash in the music industry? Are you looking to promote your new music release? Do you want to grab the attention of record labels, promoters, and venues with a first impression? Then it's time to create a music press kit that will get you noticed!

Group picture of the band Ross the Boss
Ross the Boss Press Kit


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A well planned out and crafted music press kits are the most valuable music promotion tool. The handy one page gems need to be part of your music marketing. In today's fast-paced society, information presented in a quick way gets more attention. Music industry decision makers don't have time to sift through several internet pages. They want the information they need immediately to make quick decisions. A well designed music press kit can be the difference between landing a good paying gig or not.

In this post, we show you how to craft music press kits that stands out from the crowd. Once implemented, you'll start to open doors for your music career. So, let's dive in and discover the 7 key elements that will take your EPK from ordinary to extraordinary!

What is a Music Press Kit?

Music press kits have several names. Some common names used in the music industry include:

  • Electronic press kits (EPK).

  • Music media kits

  • Online press kits (OPK)

  • Digital press kits

  • Press kits or media kits

Whatever you choose to refer to them, they all serve the same purpose. A music press kit is a one page digital portfolio that highlights the best parts of a music artist or band. It serves as a one-stop-shop to learn more about the artist or band and their work. Think of it as your online resume combined with a music promotion package. Music press kits are shareable through email or from an artist's website. This makes them convenient for recipients to review. It also allows the artist or band to reach a wider audience.

The beauty of a well-crafted music press kit lies in its versatility. There are several examples of an EPK. You can customize your media to the specific audience you're targeting. If you have a new music release, you can customize your press kit for approaching record labels. If you are looking to land more gigs, then tailor your for booking agents and promoters. If you are looking to get more publicity from online media and bloggers.

An effective music press kit provides a comprehensive snapshot of your musical journey. It should always include elements such as:

  • High resolution graphics and photos

  • Bio detailing your background and influences

  • Samples of your best tracks highlighting your unique sound

  • Videos highlighting live performances or official music videos

  • Press links highlighting any media coverage

  • Social media links

  • Contact information for booking inquiries or collaborations.

When putting together a music press kit you tell the story behind the music. And you'll increase your chances of getting noticed by industry professionals. The people who have the power to take your career to the next level. Music press kits are your number one music promotion and music marketing tool to get noticed.

Why is a Music Press Kit Important for Promoting Music

In today's digital age, having a strong online presence is essential for any musician. Especially for those looking to make their mark in the industry. And that's where a music press kit comes into play. As we stated, music press kits are your number one music promotion and music marketing tool.

Music press kit give all the necessary information about you in one convenient web page. Having everything in one place saves time for decision makers looking for new talent.

Uses of a well-crafted music press kit include:

  • Showing record labels and industry gatekeepers

  • Distribution to media outlets, journalist, and bloggers

  • Booking agents, festival organizers, and event planners

  • Sharing on social media and streaming platforms

To sum up, a music press kit is important and it's essential. Especially for musicians striving to stand out in today's competitive music landscape. It enables efficient communication with industry professionals . Plus gives exposure by building credibility among potential collaborators and audiences. So don't underestimate its power - create a compelling EPK that will get you noticed!

What to Include in a Music Press Kit

Now let's get into the important stuff: what to actually include in your music press kit. When it comes to creating music press kits, there are several key elements to include. This will make sure it stands out and grabs the attention of industry professionals. Let's take a look at what these essential components are.

Your music EPK needs to have at least the following:

  • A high-quality header

  • An artist bio highlighting your music

  • A music player in wave or mp3 format

  • Hi-res promotional photos

  • Music videos

  • Press releases and media links.

  • Necessary contact information.

Including these key components in your music press kits sets you up for success. It provide industry professionals with all the necessary information they need. And it's an impressive music promotion tool to show your talent and professionalism. So, take the time to curate an EPK that highlights this element to make the best possible impression.

Let's take a deeper look at each of these key elements.

1. High Quality Header

When it comes to creating a music press kit, one of the most important elements is the high quality header. It's your first impression. It's no small detail. A well-designed and appealing header can make a big impact. It's how industry professionals perceive your entire music brand on the first encounter. This first element sets the stage for the mood and emotional impact the person looking at it will have. It should have a wow factor.

Your header should:

  • Reflect your unique brand and style as an artist

  • High-resolution suitable for various digital platforms and displays

  • Grab the viewer's attention right from the start

  • Give a glimpse into what they can expect from your music

  • Be simplistic, clear, and easy to read

  • Avoid using elaborate fonts and colors

Ross the Boss press kit header with four band members and logo overhead.
Make sure to invest in a high quality graphic header.

Investing time in creating a high quality header for your music press kit helps you stand out. It also leaves an impression on anyone who views it. Take time to brainstorm ideas. Experiment with different designs and capture the essence of your music brand.

2. Well Written Artist Bio

Your artist bio is an essential part of your music press kit. It's your chance to introduce yourself. It give potential industry professionals a glimpse into who you are. Keep in mind that your bio should be concise, engaging, and highlight what makes you unique from others.

Example of Ross the Boss Press Kit biography with logo at the top.
Write a great bio for your music press kit.

First, write a brief introduction that captures the essence of your music and style. It should be precise, impactful, and unique to your genre.

Example: Band X is punk rock shattering societal norms with sonic rebellion. Our music is the primal scream of an anarchic revolution.

Make your opening statement grab the reader's attention and entice them to read on. But take caution here. Make sure you can deliver on your opening line, actually deliver that punch on stage. There is nothing worse than overstating impact and not delivering it with your music. This statement should actually reflect the impact your music will have on an audience.

Second, your bio should refer to your home base. Where are you from? Where do you call home? Let readers know where you are from.

Third, introduce yourself or the band members and the roles each play in your music. If you are a solo artist, write about what makes you unique in your genre. What instrumental talents do you have? Do you write all the material? Who is your supporting line-up? Brainstorm what makes you unique as a musical artist.

If you are a band, you can bring recognition to each band member and how they contribute to the music. Give the reader a sense of how each member is a key contributor to the success of the band. Show unity within the band and how each person is a part of the success.

Fourth, explain notable achievements that have shaped your musical journey. Be authentic and let your personality as an artist or band shine through in your writing. Give the reader a reason to appreciate you and your commitment to success. Include information like:

  • Opening for other bands

  • Collaborations with other artists or bands

  • Notable awards or recognitions

  • Major venues or festivals you played

  • Record label or distribution deals you made in the past

  • Any achievement adding value to your music

Fifth, delve into the details about your influences and inspirations. Discuss how these elements have influenced the sound of your music or the themes behind it. Don't forget to include information about:

  • Influential bands, artists, and genres

  • Background on the music you play and why

Wrap up your bio by mentioning any upcoming projects or new music releases. Leave the reader eager to explore more of what you have to offer. Do you have a new upcoming music release or album? Did you recently sign with a new label? Are you on the bill for an upcoming music festival?

Crafting a compelling artist bio takes time, so don't rush it. Experiment with different styles until you find one that truly reflects who you are as an artist or band. If you are starting out and new, look to be inspiring. Discuss how you intend to be different or how your music can be a game changer for the genre. If you are a bit seasoned as an artist or band, be more detailed about your career and what you've already done.

When including your bio as text, try to keep it short and simple. Lengthy bios can be boring and cause the reader to lose interest fast. Use short paragraphs that touch on important points and move on. You can always attach a more thorough bio as a pdf file to download.

If using a pdf file version, put some effort into the design. Give it a title and a clean graphic header, a simple frame and add a copyright in the footer. You can also include a whitewash logo as a watermark to offer more design appeal. This gives it a professional feel. You can design your document in Word and export it as a pdf file. Then upload to your website designer for use.

3. Professional Quality Music Player

Music is a universal language that has the power to move and inspire people. Whether it's a catchy pop tune, or an energetic rock anthem, music has the ability to evoke emotions. And it can connect with listeners on a deep level. It can bring joy, comfort, and healing to the fans who listen.

Music player of Ross the Boss album Born of Fire.
Include a professional grade music player.

As a musician, creating captivating and memorable music should be at the core of your music press kit. Your music press kit should include an easy to use player that can stream your music at the click of a button. Include samples of your best albums and tracks that highlight your unique sound and style. Make sure your tracks are professionally recorded and mixed so they can truly shine. Consider including songs that stand for different sides of your musical range. Give potential industry professionals a clear idea of what you have to offer.

If your website design service lacks a custom player, you can include your tracks as an embedded file. Services like Spotify and Apple Music offer easy ways to embed your tracks with code.

From our experience, WIX music (this is an affiliate link) offers one of the best solutions for creating music press kits. WIX offer the best tools and custom music player for music promotion and music marketing. Especially if you haven’t officially launched your new music release. It provides an opportunity to highlight your unpublished music while shopping for labels And you can sell your music royalty free right from the music player.

4. High Quality Promotional Photos

Promotional photos are a crucial element in any example of an EPK. These images provide a visual representation of your brand. And it helps create a connection with your viewer. When it comes to promotional photos, quality is key here.

Group shot of  Ross the Boss band.
Add hi-res quality promotional photos.

Make sure the photos are high resolution and professionally done. Grainy or pixelated images will not leave a good impression. Industry professionals have a standard of quality in mind. Photos taken with cell phones or done in poor quality will instantly change the mood of the viewer.

Consider the style and concept of the photos. Think about how you want to portray yourself as an artist. Do you have a specific image or aesthetic that aligns with your music? What style of clothing do you represent the genre with? What image do you reflect in reference to the music you play? Does it fit the genre? Is it unique? Do you stand out from the other artists and bands? The promotional photos should reflect this and capture your unique personality.

Furthermore, diversity is important when selecting promotional photos. Include different looks and settings. Offer variety and highlight different sides of your artistry. Don't forget about branding. Incorporate elements like logos or album artwork into some of the promotional shots. This helps to reinforce recognition for your music brand.

Remember, these promotional photos are often what catch people's attention first. Take the time to ensure they accurately represent you as an artist. Aim to leave a lasting impact on anyone who views them.

5. Music Videos

Videos are a crucial part of any music press kit. In a digital age, visuals play a major role in capturing attention. When it comes to videos for your media kit, quality is key. Consider professionally produced music videos that highlights your talent and creativity. You may need to consider a reasonable budget to do this. Done right, it should create a stunning product that aligns with your musical style.

Example of youtube  videos to include in a press kit.
Create quality music videos to represent your music.

Live performance footage can also be a great addition to your music press kit. This gives viewers a taste of what they can expect at one of your shows. It highlights your stage presence and ability to engage an audience.

Another type of video worth considering is behind-the-scenes content. Studio sessions, rehearsals, or interviews about your music make great video content. Remember to keep these videos concise yet impactful – attention spans are short online.

By incorporating compelling videos into your music press kit, you enhance its appeal. And it increase the likelihood of grabbing the attention of industry professionals. Strive to make an impression with those who could help take your career to new heights.

6. Press and Media Links

Press and media links are a crucial part of your music press kit. These links give evidence of your credibility and can help establish you as a serious artist. Interviews, reviews, and features from reputable sources provide confidence with industry professionals. These links are golden in music promotion. If you lack these types of media content, hiring a publicist can help you gain more exposure.

Make sure to choose the best media links representing your music. Include articles or features highlighting important milestones or achievements. Include links that promote a new music release, notable performances, or milestone achievement.

Including a variety of press outlets is also beneficial. It shows that you have received attention from different parts of the industry. From local blogs to national publications, each link contributes to building your reputation.

Including radio or TV appearances can also add an extra layer of credibility. Getting featured on programs or radio can capture the attention of influential tastemakers.

Remember to regularly update these links as new coverage comes out. Put them in order by date. List the most recent links at the top of your list. This will keep your music press kit fresh and show that you are making waves within the music scene.

By including links in your music press kit, you will provide evidence of your talents and success.

7. Contact Information

Contact information is a definitely a crucial part of your music press kit. It's the gateway for industry professionals to contact you. Your contact information should be accessible and displayed somewhere easy to find.

List all the people involved in making decisions. This includes management, promoters, booking agencies, and record labels. Include the following information under each stakeholder:

  • Title or position

  • Name of the person to contact

  • Email address

  • Phone number

This allows anyone interested to reach out directly. You can also add custom forms for interested prospects to fill out. You can have these requests forwarded to a designated person who can follow up right away. Consider creating a separate professional email address specifically for music-related inquiries. This helps maintain organization and professionalism while keeping your personal inbox clutter-free.

Making it easy for others to connect with you increases opportunities. And it help you build relationships within the industry.

So don't overlook this section when creating your music press kit. Make sure your contact information is presentable, accurate, and up-to-date!

Promoting Your Music Press Kit

Now that you have an impressive music press kit, it's time to make sure it reaches the right people. Here are some tips on how to effectively promote your press kit to the music industry:

  1. Share it on social media. Use platforms like Facebook, Instagram, TikTok, Twitter, and LinkedIn. Share your music press kit link and add a brief description and industry hashtags. Encourage followers to share it with their own networks as well.

  2. Send it to industry professionals. Research and make a list of labels, agents, promoters, and other industry professionals. Personalize each email message when sending out your EPK. Do not send your music press kit in bulk to your list. Send your press kit individually and specifically addressed to that prospect.

  3. Submit it for reviews. Look for online magazines, blogs, and websites that review artists in your genre. Submitting your music press kit for review can help generate buzz.

  4. Network at events. Attend local gigs, festivals, conferences, or networking events. These are places where you can connect with industry insiders. Create business cards with a QR code linking to your EPK.

  5. Collaborate with influencers. Reach out to popular influencers or bloggers in the music industry who align with your genre. Offer exclusive access to your EPK in exchange for promotion through their channels.

  6. Cross-promote with other artists. Identify artists within the same genre who have a larger following than yours. Seek out artists who are independent themselves. Collaborate on joint ventures such as live performances or releasing tracks together.


Now you can see how important a music press kit be. It is the first step in music promotion and awareness of your music. When done correctly, you can create a solid impression with the people who view it. This can lead to opportunities to land gigs, get reviews and interviews, or seal that next big record deal.

Incorporating the above elements into your music press kit gives you an edge on your peers. It shows professionalism and help to build reputation and rapport with industry leaders.

Remember that consistent promotion is key when trying to get noticed. It's incredibly competitive in the world of music. Keep updating and refreshing elements of your EPK often. Always keep on the lookout for opportunities to share your music through your press kit.

If you'd like to have a professionally created music press kit, reach out to us for more information. Click here to see examples of an epk.


Picture of Lance Ziegler smiling.

Article by Lance Ziegler, CDMP

Lance is a certified digital marketing pro with over 12 years in the music industry. He specializes in auditing, website design and development, press kit development and music marketing release strategies. Contact me today to help you plan your next release.


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